Wednesday, 17 April 2013

Audience and Market Research


Audience Research:

Audience Profile
 – I will build up a picture of my audience by grafting together a little about themselves page and ask them what habits, hobies, likes and dislikes they have so I can have an understanding of what my target audience are about and how they are as an indivdual. Also this gives me a understanding of if im giving the handouts to the right people also I get to know a bit more about them as a person outside of school rather then inside of school.

Audience Awarness:

-My target audience will be aware if my academy because I will be handing out leaflets to tell them what the academy is and what it inisits of such as training days, match schedules and coaches qualification. The leaflet will also be published on the schools website so for anyone from outside of schools that would like to join the academy know what it insists of.

Media Preferences

My audience will be able to access my media such as a video of training in progress in one of the academy footballs matches or even a training session this will be effective to viewers because they can get a feel of the level of intensity that the training is and also the high of level of football being played.


Market Research

Similar Products:
Carshalton Football Acadamy

Competitor Analysis:
people that are already doing the football academy. You will need to look on the website and see what they do and how we can make the academy better and more successful
Advertising Placement:

I will advertise this to 2/4 16year olds around the area/school also I will advertise this by putting it on websites, youtube and twitter page. I will create a video that shows everything the academy gives. Showing training facilities and also training sessions to show what standard of football is and also shows that you will get a good education around the football aswell. Also I will create a poster to post around the area to draw people attention in.

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