Production Research Summary

Production Research Summary

Production research consists of the content so who and what is going to be in the project , resources such as what equipment I will need the cost of equipment, viability so getting people to check if this is ok and lastly placement of advert which is when is a good time to advertise your ad. Production research is the main thing that you have to research in the whole of this project as you need to lay down a cost and you need to plan what is going to be in your ad and what you will need to do this.

Audience Research

production research

Market Research Summary

Summary of Market Research:

When doing market research I began to look at different schools linked to football academies such as Stanley park linked with Carshalton Football Club so straight away I knew by seeing the teams badge on the poster that it will be a high level and good standard of football.

I found out that the common features of these advertisements are to engage kids of the age of 16 to their academy and also to engage peoples parents to allow their kid to go to this 6thform and to do this course. Also the advertisement must show everything your going to be doing during your time at the 6thform and also show what subjects your child can chose. Also these advertisements needs to be formal as you are aiming it to the parents of the kids to persuade them to let their son join the academy. Im going to exploit this ad because there is a gap in the market for 6thform academies to promote our 6thform academy in a bigger better way. Also by doing this it will allow more people to find out about our 6thform.

Audience and Market Research

Audience Research:

Audience Profile

 – I will build up a picture of my audience by grafting together a little about themselves page and ask them what habits, hobies, likes and dislikes they have so I can have an understanding of what my target audience are about and how they are as an indivdual. Also this gives me a understanding of if im giving the handouts to the right people also I get to know a bit more about them as a person outside of school rather then inside of school.

Audience Awarness:

-My target audience will be aware if my academy because I will be handing out leaflets to tell them what the academy is and what it inisits of such as training days, match schedules and coaches qualification. The leaflet will also be published on the schools website so for anyone from outside of schools that would like to join the academy know what it insists of.

Media Preferences

My audience will be able to access my media such as a video of training in progress in one of the academy footballs matches or even a training session this will be effective to viewers because they can get a feel of the level of intensity that the training is and also the high of level of football being played.

Market Research

Similar Products:

Carshalton Football Acadamy

http://www.stanleyparkhigh.org.uk/107/football

Competitor Analysis:

people that are already doing the football academy. You will need to look on the website and see what they do and how we can make the academy better and more successful

Advertising Placement:

I will advertise this to 2/4 16year olds around the area/school also I will advertise this by putting it on websites, youtube and twitter page. I will create a video that shows everything the academy gives. Showing training facilities and also training sessions to show what standard of football is and also shows that you will get a good education around the football aswell. Also I will create a poster to post around the area to draw people attention in.