Nathan Tidman: July 2013

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Hi my name is Nathan Tidman and I currently work for attack promo firstly the company I work for create music videos and help promote artist to their audience. The music videos will always focus on the artist this is so the audience know what and who the artist is to also allow the artist to make a bigger name for themselves .

We also promote the artist by putting clips of their live concerts into the music videos to make a stronger connection with their fans. Also the artist could write songs about their own personal life to also make a stronger connection between the artist and the audience.

However we try to help the artist sell them elf as a artist as well as selling their songs to a bigger record company to be able to be more known and visual.

Convention 1

Timberland Hands In The Air Ft Ne-Yo

During the duration of this music video the artist timberland and Ne-yo are consitantly appearing in the video this is to promote each artist to become bigger then they all ready are.

You And I (zed dead Omar l LinX)

Throughout this video the artist is shown acting but not miming the song as the camera is often on the artist it promotes the artist so bigger record labels can pick the up.

B.o.B Strange clouds ft LiL Wayne

In this video the camera focus on the artist to promote them individually and to also promte their music.

2^nd Convention

B.o.B Both Of Us ft Taylor Swift

As the video tarts the music stars straight away this also catch the viewers attention where as some video the sound trackwont start until 45seconds in.

Drake Take Care Ft Rihanna

As soon as this music video starts the soundtrack starts straight away this don’t keep the viewers waiting to hear the song also the soundtrack runs through the video so viewers don’t get bored.

LiL Wayne Mirror Ft Bruno Mars

As Soon As the video starts the soundtrack starts in beat of the camera movements and plays throughtout the whole video.

3^rd Convention

Convention 4

The first convention is that throughout the video the artist is performing by dancing this could tell us a lot about the artist such as that Ne yo can not only sing but he can also dance throughout his video.

Throughout this video the main focus of this video is the performance which in this case is dancing this shows us that the artist chris brown also has a passion for dancing aswell as singing.

In this music video ed sheeran small bump the artist performs in this video by playing his gutair this highlights that ed sheeran can also play instruments also by playing his gutair it adds more passion to the song

Convention 5

Throughout this music video the locations in ne yo let me love you are changed the music video uses three different locations to maybe relate to the song and also they change locations so the music video wont look boring where as having different location could mix the song up.

In this music video one of the locations relate to the title of the song ‘written in the stars’ because the location is on top of a high building this could mean his closer to the stars the other locations tell a story about the lyrics of the song also the artist changes costume when location is changed.

In this video there are various locations to relate to the song also the location are dark to high light the title of the song All of the lights because light can be more seen in the night.

Convention 6

We can see in this video that as the location changes tinie tempeh costume changes to match the location he is in.

In the first seconds of the video Dr dre is wearing a tracksuit but as the location changes his clothing changes to relate to the location or what action dr dre is doing.

In this video the first couple of shots are in different locations and the artist has changed costumes this gives the music video a good vibe so the artist look suitable for the different locations.

Convention 7

it a better purpose to the song also the scene tells a story linked to the film this also gives it an older feel when the viewers watch it.

This video of Nicki minaj superbass is filmed in a studio to give the video a nice simple video to go along to the song.

When neyo is performing/dancing it has been filmed in a studio to give it a musical dance vibe.

Convention 8

In this video it shows a storyline/narrative to create a storyline to fit the purpose of the song

This music video has a storyline of teaching people to be invincible and if they cant do something to be determind and do what the cant do. Tinie tempah `invincable

In this video the storyline is about leaving someone they love and going abroad because they are on a road to success. Tine tempah till im gone

Convention 9

Throughout this video there are various range of camera movements to create a dynamic look such as panning

In this video there are various camera movements such as tracking and panning

In this music video camera movements are used to create a dynamic look such as a crane and a pan

Convention 10

The Kooks Naïve this use a variety of mid shots and close ups also different angles of where shots have been filmed

Red Hot Chilli Peppers they use long shots of whole band so you can identify all the band and also close ups

This video uses quick cutting to the beat the switching to each of the artist also close ups are key so we can see who they are.

Convention 11

During this video the use of the shot types like long shot of the location the close ups of the artist to show to the viewer who the artist is.

The filmers uses a different varity of camera shots such as mid shots and close ups of the artist

Throughout this video the use of close ups and high angled shots are effective also the use of camera movements are effective

Convention 12

The movement of usher slowly getting up is in time the beat and also all dance moves are in time with the beat

As ne yo dances each movement is in synch with the beat this makes the dancing flow woth the music each movements is in time with the clapping beat also the cutting of all the clips is fluent to the beat.

Each dance move is in synch with the beat also the strobe lighting moves in synch with the beat

Convention 13

In parts of this music video slow motion is used to create a sexy atmosphere on the song and the viewers

In the first shot of the video slow mo is used to slowly track to the women on the bed to make a slick feeling.

In this video they use slow motion to pan around a young kid in the streets.

Styles

There are also many different styles of usic videos.

One style is live videos where the artisit performs live in the video. this is usally used to rock videos because they play guitars and they perform on stage so the video shows that happening. An exmaple of this would be Guns and Roses, Welcome to the jungle where we see them performing on stage.

Another style is animation. This is when they animate the video instead of having real people in it. An example of this style of video is the Gorillaz.

Another style is narrative videos. These are videos that tell a story as well as having performances from the band. An example of that would be The Foo Fghters Walk, when the main singer has a story line about walking around town.

Another style is parody this is when the artist of the video is making fun of someone or something. For example in Blink 182, All the Small things, the band are making fun of other pop bands.

Another style is homage which is when you are kind of giving a tribute to another artist or something else. You can see an example of homage in Chris Brown's video She Aint You because he is dancing like Micahel Jackson and tributing him.

Pop music videos usually are very convention and have lots of different shot types and locations of the artist singing and performing. They are usuauly brightly coloured and portray the artist as fun.

Rock videos usually have darker colours in them and they have typical iconography of the rock genre like guitars and skulls. Rock Videos usually have lots of shots of the band performing.